Behind the Brand

I didn’t create Sad Girls Don’t Get It Done™ just to sell journals or hats. I created it because I was the sad girl. The girl who loved deeply, who poured into everyone else, who held it together on the outside while breaking down in silence.

I’ve healed from heartbreaks no one saw. I’ve prayed through nights I didn’t think I’d survive. I’ve battled loneliness, shame, grief, and still woke up the next day to get things done, even when I felt like I couldn’t.

This brand isn’t about perfection. It’s about power. It’s for the girl who’s rebuilding. Who’s soft, but solid. Who’s learning to cry, pray, and still keep going. Every product, from the Moments That Matter™ journal to the crown (hat) you wear, is a reflection of that journey.

This is merch for your healing era. This is the uniform for becoming her. 

My name is Neicy, and I built this brand for the girls who’ve been overlooked, hurt, misunderstood, or underestimated… but never gave up on themselves completely.

You’re not too emotional. You’re not too much. You’re exactly who God called to rise. Welcome to Sad Girls Don’t Get It Done™.

This time, it’s your turn to heal in style.

Love Neicy

Founder, Visionary, and Proof That It Gets Better